当前,我国煤炭市场需求旺盛,市场前景看好,价格上涨趋势明显,但从后市发展来看,仍然存在许多的不确定因素。面临机遇与挑战并存的时代,煤炭企业应积极探索市场营销创新策略,应用广告宣传和多种营销战术,积极打造一支高素质的营销队伍,努力在激烈的市场竞争中占得更多的市场份额。 At present, China’s coal market demand is strong, the market prospects are good, the trend of price increases significantly, but from the development outlook, there are still many uncertainties. Faced with the opportunities and challenges coexist, coal enterprises should actively explore innovative marketing strategies, the use of advertising and a variety of marketing tactics, and actively create a high-quality marketing team, and strive to occupy the fierce market competition in more markets Share.