近年来,“公益”一词日渐流行,从公益广告到公益活动再到公益节目,2007年底的一场雪灾更成为各媒体进行公益营销的催化剂。电视媒体的纯公益或带公益色彩的栏目活动越发踊跃,越来越多的品牌企业借助电视媒体的平台将公益活动推到我们面前。 In recent years, the term “public service” has become increasingly popular. From public service announcements to public service activities to public service programs, a snowstorm at the end of 2007 has become the catalyst for public service marketing by various media. The pure public service of the television media or the activities with public welfare color columns are more and more active. More and more brands use the platform of television media to push public welfare activities to us.