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在媒介融合的背景下,中国影视产业已然面临着三个问题:从影视产业内部传承中国文化,从影视产业外部振兴产业经济,在多媒体融合中找到适合自己的可持续发展之路。要解决上述问题,首先应从影视剧本身的创作和市场规律出发,既要在“镜头内”寻找答案,尝试构建“镜头+X=民族文化”的分析模式,又要在“镜头外”谋求发展,尝试构建“影视+X产业”模式。此外,中国影视剧还需要构建完整的产业圈,即带有鲜明的中国传统文化症候的中国影视生态。
In the context of media convergence, the Chinese film and television industry has already faced three problems: inheriting Chinese culture from the inside of the film and television industry, rejuvenating the industrial economy from the outside of the film and television industry and finding a suitable way for its sustainable development in multimedia convergence. To solve the above problems, we should start from the creation of movie and TV drama itself and the market rules, first of all, we should find the answer in “the lens”, try to build the analysis mode of “lens + X = national culture” Outside the lens “Seeking development, try to build ” Television + X industry "mode. In addition, Chinese film and television plays also need to build a complete industrial circle, that is, the Chinese film and television ecosystem with distinctive Chinese traditional culture.