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2006年初“馒头血案”窜红互联网,“馒头之菌”在网民之间疯狂传播,胡戈火了,凯歌怒了,网民乐了;2008农历新年伊始,在受“艳照病毒”感染的万千网民的推波助澜下,“艳照门”事件闹得沸沸扬扬,一发不可收拾。某种东西一旦像病毒一样开始传播,在合适的环境中,他就会呈指数级增长,病毒的力景让人心生敬畏。正是基于病毒的这些特点,病毒性营销逐渐被发掘出来,借助“病毒”的力量,互动万千网民,病毒性营销的创造力和营销力同样无往不利。
In early 2006 “bread blood ” channeling the red Internet, “bread bacteria ” crazy spread among Internet users, Hu Ge fire, anger angry, Internet users music; 2008 Lunar New Year at the beginning, by the “Pornographic virus ”Infection of thousands of Internet users, under the flames, “ Pornographic ”incidents uprobo, out of control. Once something starts to spread like a virus, he expects to grow exponentially in the right environment, awe-inspiring for the virus. It is based on these characteristics of the virus, viral marketing is gradually being exploited, with the power of “virus ”, interacting with thousands of Internet users, viral marketing creativity and marketing power equally unfavorable.