近年来,我国保险业经历了充满着荆棘与鲜花的营销历程。“摸着石头过河”,凭着经验主义进行经营管理显然已无法适应竞争日趋激烈的保险市场,规范有序才是管理发展趋势。于是在去年,第一家引进个人营销体制的平安保险公司斥巨资聘请世界最大的咨询顾问公司——麦肯锡 In recent years, China’s insurance industry has experienced a marketing process full of thorns and flowers. “Feeling the stones across the river”, with empiricism management has obviously can not adapt to the increasingly fierce competition in the insurance market, standardize the orderly management trend. So last year, the first introduction of personal marketing system, Ping An Insurance Company spending huge sums to hire the world’s largest consulting firm - McKinsey