社会化媒体在满足受众渴望获得信息的同时也给予用户构建自我形象寻求群体身份的认同感,以及宣泄情绪、娱乐放松等需求;它打破了传统媒体单方向对用户输出信息的传播,实现了信息的一对一、一对多、多对多的交叉传播,使更多充满个性化自主化的信息实现多次重复传播,让普通受众在不知不觉中成为营销事件传播的主要推动力。 Social media meets the audience’s desire to obtain information, at the same time, it also gives users the self-image to seek group identity identity, as well as vent their emotions, entertainment and relaxation needs; it broke the traditional media unidirectional transmission of user output information, to achieve the information One-on-one, one-to-many, many-to-many cross-diffusion, so that more full of personalized information to achieve multiple repeat spread, so that ordinary audiences unknowingly become the main driving force of marketing events.