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从业绩上看,联想似乎已经消化了PC高端巨头Thinkpad。联想以“七伤拳”的打法,扩张了疆土,保护了PC中低端消费市场。然而,市场份额扩大等同于品牌影响力大?1月5日晚,联想集团正式宣布,未来将会划分为Lenovo和Think两大业务集团。联想此次战略调整在业务上的最大改变是,提升Think品牌形象,主打高端市场;同时淡化Idea品牌,重新以Lenovo主品牌进攻消费市场和低端市场。杨元庆用12个字概括了此次分拆目的,“术业专攻,各个击破,赢得胜利”。
From the performance point of view, Lenovo seems to have digested the PC high-end giants Thinkpad. Lenovo to “seven wound fist ” style of play, expanding the territory, protecting the PC in the low-end consumer market. However, the expansion of market share is equivalent to brand influence? The evening of January 5, Lenovo Group officially announced the future will be divided into Lenovo and Think two business groups. Lenovo’s biggest change in the business of the strategic adjustment is to enhance the Think brand image, the main high-end market; at the same time dilute the Idea brand, Lenovo main brand again to attack the consumer market and low-end market. Yang Yuen-ching summed up the purpose of this spin-off with 12 words, “specializing in surgery, breaking through each and winning victory.”