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微商是指企业或者个人利用一系列社交工具进行商业活动的电商,有主要基于公众号的B2C微商,这类微商主要为企业微商,和基于朋友圈开店的C2C个人微商。微商以其成本小、入门低的特点,吸引了一大批人投入其中,近年来微商迅速发展,已然成为影响电商产业中的一股强劲势力,然而,我们在看到微商迅速发展的同时还应该关注到疯狂壮大的微商队伍引发了一系列的问题,带着众多问题我们探究如何才能解决问题,找到一条微商发展之路。
Micro-business refers to the business that an enterprise or individual uses a series of social tools to carry out business activities. There are B2C micro-businesses based mainly on public numbers, which are mainly business micro-businesses and C2C personal micro-businesses based on circle of friends. Micro-traders have attracted a large number of people for their low cost and low introductory features. The rapid development of micro-trades in recent years has become a powerful force in the e-commerce industry. However, we are seeing the rapid growth of micro-traders At the same time, we should also pay attention to the crazy micro-business teams that have triggered a series of problems. With so many problems, we explore ways to solve the problems and find a way for micro-business development.