数字营销的概念由来已久,但对于企业来说,要真正做好数字营销,必须抓住其核心,数字营销的精髓是精准,关键是互动,科技是最大驱动力互联网的发展瞬息万变,大众日常行为习惯也是千变万化,虽然表面上看都是智能手机不离手,但这段时间可能在玩微博,过段时间或许又开始扎堆微信。企业营销的发展也要随着目标大众行为的变化而转变,因此,当大众消费者行为逐渐网络化、数字化的同时,企业营销航标也会随之指向数字营销,当 The concept of digital marketing has a long history, but for enterprises, to truly do digital marketing, we must seize its core, the essence of digital marketing is precision, the key is interaction, technology is the biggest driving force The development of the Internet is changing rapidly, the public daily Behavioural habits are also ever-changing, although on the surface all smart phones do not leave their hands, but this time may be playing microblogging, over time may begin to gather together WeChat. The development of corporate marketing must also change with changes in the behavior of the target public. Therefore, when the behavior of mass consumers gradually becomes networked and digitized, the corporate marketing beacon will also point to digital marketing.