论文部分内容阅读
我任责任编辑之一的《周弘 :赏识你的孩子》(全新版 )和《周弘老师给父母们的 5 0个忠告》两本书荣获了 2 0 0 4年度全国优秀畅销书奖。回顾这一年来运作这两本书的过程 ,使我感慨良多。 一、畅销书的定义和畅销书的市场定位 畅销书的概念起源于美国。美国《大不列颠百
Two books entitled “Zhou Hong: Appreciating Your Children” (one of the editor in chief) and “50 Tips for Mr. Zhou Hong’s Teachers for Parents” won the 2004 National Excellent Best-selling Book Award. It is a great memory of me to review the operation of these two books this year. First, the definition of bestseller and bestseller market positioning The concept of bestseller originated in the United States. United States "Great Britain 100