进入21世纪,企业全球化趋势日益加强,各国的跨国公司都在调整战略以便能占领市场。对外直接投资则是大多数跨国公司选择的进入方式,但是究竟是选择并购还是跨国创建方式进入,成为决定企业命运的关键。本文阐述了不同跨国市场进入方式的优缺点,并从短期和长期角度对其进行比较,从而对我国对外直接投资进入方式提供借鉴。 In the 21st century, the trend of globalization of enterprises has been increasingly strengthened, and multinational corporations in various countries are adjusting their strategies so that they can occupy the market. Foreign direct investment is the method of choice for most multinational corporations. However, it is the choice of M&A or transnational creation that has become the key to the fate of the company. This article elaborates the advantages and disadvantages of different multinational market entry methods, and compares them from the short-term and long-term perspectives, thus providing reference for China’s foreign direct investment approach.