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我国有着深厚的历史文化积淀,其中民俗文化是伴随人民生活的重要文化并且本身具有鲜明的特色。对民俗文化进行市场开发利用在国家建设、经济发展等方面都有很重要的意义。但是随着社会、经济的发展和现代化进程的加快,人们对民俗文化的内涵理解和运用不当,出现许多对民俗文化过度商业的现象。我们应从对民俗文化内涵的理解把握、市场经济角度等方面来有效市场开发利用民俗文化。
My country has a profound historical and cultural heritage, in which folk culture is an important culture that accompanies people’s lives and has its own distinctive characteristics. Market development and utilization of folk culture are of great significance in the areas of national construction and economic development. However, with the development of society and economy and the acceleration of modernization, people have not understood and used the connotation of folk culture properly, and many phenomena of excessive commercialization of folk culture appear. We should make effective market development and utilization of folk culture in terms of comprehension of the connotation of folk culture and market economy.