随着网络传播的兴起和大众传播媒介的发展,图书出版与大众传播的关系也逐渐受到人们的重视,本文拟从大众传播的角度试着探讨一下图书出版在新时期的一些特点。一、大众传媒与图书互动促销1.影视剧与图书的互动在大众传媒当中,与图书发行关系越来越密切的要数影视剧了。这几年大 With the rise of internet and the development of mass media, the relationship between book publishing and mass media has also been paid more and more attention by people. This paper attempts to explore some features of book publishing in the new era from the perspective of mass media. First, the mass media and interactive book promotion 1. Film and television drama and the interaction among books in the mass media, and the issue of books closer and closer to the number of film and television drama. In recent years