企业的一切创新都源于对于未来的洞察。我们处在一个信息爆炸的世界,在这个信息爆炸的世界,企业要想在竞争中处于优势地位,必须能够洞察未来的消费和市场趋势。企业所有的商业模式创新、产品研发、营销策略、与消费者的沟通方式等等,都来源于对于趋势的把握。在商业世界中,有太多把握了趋势的成功案例,也有太多太多由于未能及时赶上市场潮流,从而导致失败的案例。例如,诺基亚在功能手机时代,一直通过收集和研究人们使用手机的各种形态,以此形成对于手机产 All business innovation stems from insight into the future. We are in a world of information explosion. In this world of information explosion, companies must be able to gain insight into future consumer and market trends if they want to stay ahead of the competition. All business model innovation, product development, marketing strategy, communication with consumers, etc., all come from the grasp of the trend. In the business world, there are too many success stories that have gripped the trend, and too many cases that failed because of failure to catch up with the market trend in time. For example, Nokia in the era of feature phones, has been through the collection and research of the various forms of people using mobile phones, in order to form a mobile phone production