论文部分内容阅读
在分析营销渠道理论发展、我国电信业营销渠道现状及存在问题的基础上,提出了建设有效的电信营销渠道体系模式,并探讨营销渠道价值评价。
Based on the analysis of the development of the marketing channel theory, the status quo and existing problems of the marketing channel of the telecom industry in our country, this paper puts forward the construction of an effective telecom marketing channel system model and discusses the marketing channel value evaluation.