帮助旗下经销商提升经营管理水平进而带动盈利能力提升就成为厂家绕不开的新命题我之前发表的专栏文章《为何厂家对经销商的培训是在做无用功?》,分析厂家培训效果不佳的原因,在《汽车商业评论》官方微信(公众号:autobizreview)推出后,引起了巨大的争议,一时批评声四起。一种比较尖锐的批评是说“光说不练”。其实,正确的提出问题并分析问题是解决问题的关键。为了洗刷“光说不练”的头衔,我们试着来探讨一下厂家渠道管理思路调整的问题。为能引导出正确的思路,我们得首先分析一下中国特色的“厂家—经销商”的关系去向何方,它直接决定了厂家渠道管理思路的方向。尽管反垄断法出台多年,尽管新的产业 To help its dealers improve their management level and thus promote the profitability of the manufacturers become a new proposition can not be opened before I published a column, “Why the dealer training is doing useless?”, Analysis of factory training ineffective The reason, in the “Automotive Business Review” after the official WeChat (public number: autobizreview) was launched, causing a huge controversy, a one-time criticism everywhere. A rather sharp criticism is that “you can not talk”. In fact, the correct question and analyze the problem is the key to solve the problem. In order to scrub the title of “no comment”, we try to explore the issue of manufacturers channel management ideas adjustment. In order to guide the correct way, we have to first analyze the relationship between Chinese characteristics “manufacturers - distributors ” where to go, it directly determines the direction of manufacturers channel management ideas. Despite the introduction of the antitrust law for many years, despite the new industry