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喜剧竞技类真人秀节目《喜剧总动员》自2016年9月10日于浙江卫视开播以来,连续10次收获当日收视冠军,并得到了众多年轻人的喜欢。本文针对这一收视热潮出现的原因进行分析,认为《喜剧总动员》的成功是互联网与多元文化共同作用的结果,即二次元文化是当下喜剧小品获得年轻人喜爱的主要原因,跨界明星成为观众关注的亮点,微博的营销和推广成为观众获得内容的主要渠道,传统文化价值的传承与发扬是此类节目博得高关注度的重
Comedy Complaint reality TV show “Comedy Story” since September 10, 2016 in Zhejiang TV started broadcasting, won the championship on the day for 10 times, and has many young people like it. This article analyzes the reasons for this boom in ratings and believes that the success of “Comedy Story” is the result of the Internet and multiculturalism, that is, the secondary culture is the main reason why young comedies are favored by contemporary comedy and skittish stars. Concerned about the highlights, the marketing and promotion of Weibo become the main channel for audiences to obtain content. The inheritance and development of traditional cultural values is the focus of such programs.