不可否认,实行新闻评奖以来,在全国和各省市区都涌现了大量优秀的新闻作品,以提高采编人员的业务水平起到了促进作用。然而,从多年实践来看,笔者越来越深切地感受到,目前的新闻评奖在方式方法上尚有值得商榷之处,或曰存在着某些误区。 误区之一:新闻评奖好像是在评“艺术品” 翻开一些省级或全国性的获奖作品集,我们不难发现都有这样的评价:作品紧扣主旋律,是优秀内容和优美形式的统一体,是讲政治与讲宣传艺术的统一体。事实也是如此,如果我们他细阅读这些经过层层选拔而评出的获奖作品,除了思想内容紧扣主旋律外,从写作形式上来衡量,作品的结构、语言等方面都是比较考究的。但是,这些精品是不是每篇刊播后都曾引起巨大的社会反响呢?又有多少在受众中留下了深刻印象呢?在评委们的眼里,衡量的标准是作品的立意和写作技巧的完美统—;而在新闻受众的眼里,看重的则是这篇报道被老百姓的关注程度和对社会某方面发展的推动作用。 Admittedly, since the news award was carried out, a great number of excellent news works have emerged in the whole country and in all provinces and municipalities, which has played a catalytic role in enhancing the professional level of the editorial staff. However, from many years of practice, I feel more and more deeply that the current news awards are still debatable on ways and means, or there are some misunderstandings. Misunderstandings: News awards seem to be in the evaluation of “art” to open some provincial or national winning entries, we can easily find that there is such a comment: the work closely linked to the theme, is excellent content and beautiful form of unity Body, is to talk about the unity of politics and propaganda art. The fact is also true. If we read carefully these award-winning works, which have been selected through layers of selection, we will find that in addition to the fact that the contents of the mind are closely linked to the main theme, the form and the language of the work are fairly well measured in terms of writing form. However, did not these excellent products have caused huge social repercussions after their release? How much have they left a deep impression on the audience? In the eyes of the judges, the standard of measurement is the work’s conception and writing skills Of the perfect system -; while in the eyes of news audiences, the emphasis is on the extent to which the coverage of this article is taken by the common people and the promotion of the development of a certain aspect of society.