２００１年７月２５日，本刊编辑部在京组织了以“湖北卫视媒介形象”为题的学术研讨会。为什么我们要搞这么一个活动，这出于几个方面的考虑。其一，从本刊来看，我们最近的办刊方向是加大了对实践的关注力度和对理论动态的关注力度，对传媒理论和传媒实践的动态这几年加大了研究力度，特别是对“个案研究”，非常有特点的和在传媒实践和理论方面都有价值的传媒个案抓得比较紧，这也是受我们近几年中国电视传媒改革的变化的影响。众所周知，中国电视最近几年的媒体改革，从节目改革到体制改革到经营改革，都发生了前所未有的剧烈变动。这个变动不仅在业内，而且在社会上甚至在国际上都引起了相当的关注．作为一个权威的核心期刊，专门从事大众传媒理念研究的杂志，本刊有责任来关注这样剧烈变化的传媒动态，有责任从中提炼大众传播的新理念。通过“个案研究”，对理论建设提供鲜活的素材资源，我想这是我们一贯的追求。 其二，从湖北卫视的角度来看，这几年湖北卫视作为国内非常有影响的一家电视媒体，锐意改革，紧跟媒介发展步伐，应该说在东部和西部得到了政策支持的情况下，作为中部的一家电视媒体，力图通过自身的努力，在中部打出一片新的天地。这几年推出了一系列新栏目，组织了大量媒体活动。同 On July 25, 2001, the editorial department of this magazine organized a symposium entitled “Media Image of Hubei Satellite TV” in Beijing. Why do we engage in such an activity, which is due to several considerations. First, from our point of view, the direction we have been running recently is to increase our focus on practice and focus on theoretical dynamics. We have intensified our research on the dynamics of media theory and media practice in recent years. In particular, It is also a relatively tight case study of “case studies”, very distinctive media cases of value in media practice and theory, and is also affected by the changes we have made in China’s television media in recent years. As we all know, China’s television media reform in recent years, from program reform to institutional reform to management reform, have undergone unprecedented dramatic changes. This change has drawn considerable attention not only in the industry but also in society and even in the world. As an authoritative core journal, a magazine specializing in the study of the concept of mass media, it is the responsibility of this journal to pay attention to the dynamics of such a drastic change in the media. It is the responsibility of this journal to refine the new concept of mass communication. Through “case studies”, providing fresh material resources for theoretical construction, I think this is our consistent pursuit. Second, from the perspective of Hubei Satellite TV, Hubei Satellite TV, as a very influential domestic television media in recent years, is determined to reform and closely follow the pace of media development. In the case of policy support from the eastern and western regions, A television media center, trying to make its own efforts in the central play a new world. In recent years a series of new sections have been launched and a large number of media activities have been organized. with