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当前,泛娱乐成为文化产业领域的一种普遍形式,在泛娱乐的背景下催生了文学、游戏、影视、周边产品等领域的联动发展。网络文学站在文化产业链的上游,成为优质IP(知识产权)的重要来源,持续不断的为下游产业提供内容来源。但由于整个文化产业对网络文学IP的无理性追逐导致了其IP价值呈现出一种泡沫式的扩大。这种扩大对整个文化产业的发展造成了一定的隐忧。本文通过对网络文学的现状进行陈列,同时对其IP价值泡沫式扩大的原因以及造成的隐忧进行理性分析,以期为其寻找一条理性回归的道路。
At present, pan-entertainment has become a universal form in the field of culture industry and has spawned the linkage development of literature, games, film and television, and peripheral products in the context of pan-entertainment. Online literature station in the cultural industry chain upstream, as a high-quality IP (intellectual property), an important source of continuous supply of content for downstream industries. However, due to the unreasonable chase of the entire cultural industry on Internet literature IP, its IP value has shown a bubble-like expansion. This expansion has caused some hidden worries for the development of the entire cultural industry. This article displays the status quo of Internet literature, and at the same time makes a rational analysis of the causes of its IP value bubble expansion and the hidden worries, in the hope of finding a rational return path for it.