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上个世纪90年代末,当整个晋江制鞋行业都在大力开拓大众体育产业时,有个人却显得异常冷静,他在思索着别样的竞争方式;2002年,他目光独具,率先进入户外市场,成为晋江、乃至国内户外运动市场发展的始祖之一;尽管一路走来,经历过不少波折,但他带领下的公司,他精心经营的品牌却硕果累累:成立于2008年的“圣弗莱”品牌在短短几年时间斩获不少荣誉,成为中国登山协会的战略合作伙伴、跻身“中国户外登山鞋领军品牌”榜单等,而他本人也荣膺“2010年度中国最佳泛户外人物”……能最终收获这些耀眼的光环,成为国内户外运动市场的“领头羊”之一,他在运营“圣弗莱”品牌过程中有何独特的经营思想值得我们探讨学习的呢?让我们一起走近他——乐登户外集团的董事长陈瑞典先生。
In the late 1990s, when the entire footwear industry in Jinjiang are vigorously developing the mass sports industry, some individuals seem unusually calm. He is thinking about a different kind of competition. In 2002, he was unique in vision and took the lead in entering the outdoors The market has become one of the ancestors for the development of Jinjiang and even the domestic outdoor sports market. Despite many twists and turns along the way, the company under his leadership and his well-established brand have achieved fruitful results: in 2008, Sheng Fulai “brand in a few short years gains a lot of honor, as China’s Mountaineering Association’s strategic partner, among the” China outdoor hiking shoes leading brands “list, and he himself was awarded the” 2010 China’s best pan-outdoor figure “... ... can finally harvest these dazzling aura, as the domestic outdoor sports market, ” leader “one of his operation ” St. Fry "brand in the process of what is unique Business ideas deserve our study? Let us approached him - Mr. Chen Sweden Code of Music Outdoor Group Chairman.