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本文以太原市居民为研究对象,运用市场问卷调查方法,分别从居民的基本特征、乡村旅游出游意愿特征、乡村旅游动机与需求偏好等方面进行研究,找出城市居民乡村旅游的需求意愿及喜好。据此提出应强化旅游市场开发的针对性、保持乡村旅游地的乡村性、拓展乡村旅游市场的广泛性等开发建议。旅游需求分析是旅游市场研究的重点之一,准确客观的旅游需求分析不仅能够提高预测与了解广大游客出游能力,对于针对性的进行旅游营销策略制订、旅游市场定位和旅游产品开
In this paper, Taiyuan residents as the research object, the use of market survey methods, respectively, from the basic characteristics of residents, the characteristics of rural tourism willingness to travel, rural tourism motivation and demand preferences and other aspects of research to identify the needs and preferences of urban residents in rural tourism demand . Based on this, some proposals should be made to strengthen the pertinence of tourism market development, maintain the rural nature of rural tourism and expand the extensiveness of rural tourism market. Tourism demand analysis is one of the focuses of tourism market research. Accurate and objective analysis of tourism demand not only can improve the forecasting and understanding of the traveling ability of tourists, but also can be used for targeted tourism marketing strategy formulation, tourism market positioning and tourism product development