2016年,随着自媒体的推波助澜和整合性媒体寡头的强势崛起,媒体环境发生了明显的两极分化,尤其是广告媒体,一边是为品牌提供了越来越好的服务,自身也打造成了品牌;一边是变化缓慢创新乏力,产生断崖式下滑。强者恒强,在大环境不是很好的前提下更加凸显了优质媒体的价值。在凤凰卫视副总裁夏洪波看来这是一个媒体洗牌的过程,在优胜劣汰的市场规律选择中,媒介发展处于转型的攻 In 2016, with the help of the media and the strong rise of the integrated media oligarchy, there has been a marked polarization in the media environment. In particular, the advertising media, on the one hand, has provided better and better services to the brand itself and has also created itself Brand; one side is slowly changing slow innovation, resulting in cliff-like decline. Constant strong Hengqiang, under the premise of the environment is not very good highlights the value of high-quality media. Xia Hongbo, vice president of Phoenix TV appears this is a media shuffling process, the survival of the fittest in the market of choice, the media development is in the transformation of the attack