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本文首先从房地产企业自身的角度出发,将房地产企业的战略风险分为三种类型;然后重点介绍了防范房地产企业一般战略风险(也即前两种类型的战略风险)发生的具体措施以及应对房地产企业重大突发性事件的应急管理,从而以保证房地产企业能长期稳定的发展并获得可观的经济效益。
In this paper, the real estate business from the perspective of their own point of departure, the real estate business strategy of risk is divided into three types; and then focus on the real estate business to prevent the general strategy of risk (that is, the first two types of strategic risk) and the specific measures to deal with real estate Emergency management of major unexpected events in order to ensure the real estate business in the long term stable development and obtain considerable economic benefits.