论文部分内容阅读
在1999年北京国际农业博览会上,湖北万宝粮油股份有限公司生产的“万宝”牌精制小麦粉荣获了“中国名牌”称号,成为湖北省唯一获此殊荣的面粉类产品,该产品实现了从“省优”到“部优”进而成为“中国名牌”的三级跳,这是万宝公司大力实施名牌战略,全面启动质量创新工作取得的成果。 万宝粮油股份有限公司是湖北省最大的粮油加工企业。在国家粮油购销体制改革后,由于受原粮收购渠道的制约,该公司每年仅原料成本即增加了
At the 1999 Beijing International Agricultural Exposition, the “Wanbao” brand refined wheat flour produced by Hubei Wanbao Grain & Oil Co., Ltd. was awarded the title of “China Top Brand” and became the only flour product in Hubei Province that won this honor. Excellent “to the ”buyou“ and then become the ”China Top Brand" triple jump. This is the result of Wanbao’s vigorous implementation of the brand strategy and the full start of quality innovation. Wanbao Grain & Oil Co., Ltd. is the largest grain and oil processing enterprise in Hubei Province. After the reform of the national grain and oil purchase and sales system, due to the restriction of raw grain purchase channels, the company only increased the raw material cost per year.