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企业的简介对企业的发展来说,是非常的重要的,企业简介的翻译是加快企业国际化的有利的推动器。根据关联理论,可以对企业简介翻译灵活的去运用,而不是逐字逐句的去翻译,逐字逐句的翻译是死板的,翻译的效果也是不好的,这样就很难达成交际的目的。企业的简介翻译对企业的宣传发挥着重要的作用,本篇文章主要分析了企业简介对企业形象传播的效用以及企业简介的特点和翻译在词汇、句法、篇章三个方面的浅析。
The introduction of the company is very important to the development of the enterprise. The translation of the company introduction is a favorable promoter for accelerating the internationalization of the enterprise. According to the theory of relevance, we can use flexible translation of company profile instead of verbatim translation. The verbatim translation is rigid and the translation effect is not good, so it is very difficult to reach the goal of communication. Enterprise Introduction Translation plays an important role in the promotion of the enterprise. This article mainly analyzes the utility of the enterprise introduction to the corporate image transmission and the characteristics of the enterprise introduction and the analysis on the three aspects of vocabulary, syntax and discourse.