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中国跨境电子商务预计2021年总市值或达1.3万亿人民币,预计年均复合增长率将减缓至仍然强劲的15%。虽然近年来一直呈现飞速增长,但中国的海淘市场也受到了中国总体电子零售市场的影响,出现减缓态势。英敏特最新报告《海淘——中国2017》显示,中国跨境电子商务(包括B2B-企业对企业和B2C-企业对消费者)总额在2011年530亿元人民币的基础上增长了10个百分点,2016年底估计价值6,260亿元人
China’s cross-border e-commerce is expected to have a total market capitalization of Rmb1.3trn in 2021 and the CAGR is expected to slow to a still strong 15%. Despite the rapid growth in recent years, China’s Amoy market has also been affected by the overall electronic retail market in China with a slowdown. The latest Mintel report “Sea Amoy - China 2017” shows that the total amount of cross-border e-commerce in China (including B2B-business and B2C-business-to-consumer) grew by 10 percentage points from 2011’s 53 billion yuan By the end of 2016, the estimated value of 626 billion yuan