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随着社会的发展,人类作为自然界的主宰者拥有了广阔的发展空间。在众多艺术设计中,现代广告设计以其丰富的形象特征和个性化表现手法成为了设计发展的新兴力量。人们对物质、精神的多重感受促使市场不断发展,以满足市场需求。本文主要针对现代广告中多感官设计的应用进行解析,把现代广告设计作为主要发展线索,研究在现代环境下两者的相互融合、发展和运用。
With the development of society, mankind has a vast space for development as the master of nature. Among numerous artistic designs, modern advertising design has become an emerging force for design and development with its rich image features and individualized expression techniques. People’s multiple feelings of material and spiritual promote the continuous development of the market to meet market demand. This paper mainly analyzes the application of multisensory design in modern advertisements, takes the modern advertisement design as the main development clue and studies the integration, development and application of the two in the modern environment.