进入新媒体时代以来,传播媒介的革新改变了信息的传播方式与接受方式,以网络媒体为代表的新媒体对传统媒体尤其是平面媒体——报纸的信息传播产生了强大的攻势,由此,本文在详细分析新媒体时代的内涵及信息传播特征、系统总结报纸当前的生存状况的基础上,提出报纸在新媒体时代下的突围之路。一、新媒体时代的内涵及传播特征科技的进步带来传播媒介的改变,从而产生不同的传播方式。著名传播学者马歇尔·麦克卢汉说 Since the new media era, the revolution of the media has changed the mode of transmission and reception of information. The new media represented by the online media has brought a powerful offensive to the traditional media, especially the print media, Based on a detailed analysis of the connotation of the new media era and the characteristics of information dissemination, this paper systematically summarizes the current living conditions of the newspaper and puts forward the breakthrough road of newspapers under the new media era. I. The Connotation and Dissemination Features of the New Media Era The advancement of science and technology has brought about changes in the media, resulting in different modes of communication. The famous communications scholar Marshall McLuhan said