我国电力市场供需状况随着市场经济与电力改革不断深入发展发生了由卖方向买方的转变。由于目标企业的用电需求存有差异,单一的营销策略或者传统经济下不重视客户关系的营销思想已经不能适应新时期的要求了。笔者在此文中通过论述客户关系管理内涵以及新时期电力企业在客户服务关系的特点和存在问题,意在提出针对性策略,以期我国电力企业能够更快的适应市场经济新要求。 China’s power market supply and demand situation with the market economy and deepening the development of electricity reform occurred from the seller to the buyer’s change. Due to the different needs of the target companies, the single marketing strategy or the marketing thought that does not pay attention to the customer relationship in the traditional economy can not meet the requirements of the new era. Through the discussion of the connotation of customer relationship management and the characteristics and existing problems of customer service in the new period, the author intends to put forward the targeted strategy, in the hope that our power enterprises can adapt to the new requirements of market economy more quickly.