传媒广告业困惑重重传媒广告业三大主体之间错综复杂而又相互依赖的关系,构成了传媒广告业的问题之源。 2002年传媒广告业关注和亟待解决的问题非常之多,如广告价格折扣问题、利润率下降问题、管理问题、品牌建设与推广问题、客户服务问题等。新华传媒工场发现,其实这些问题都是相 Media advertising industry perplexity The complex relationship between the three major media advertising industry interdependence, the formation of the media advertising industry source of the problem. In 2002, the media advertising industry has many concerns and problems to be solved, such as discounts on advertising prices, declining profit margins, management issues, brand building and promotion issues, and customer service issues. Xinhua Media Workshop found that, in fact, these issues are all phases