论文部分内容阅读
励展博览集团制定一揽子防疫方案
8月底，励展博览集团推出了一系列会展防疫措施，帮助主办方和场馆确保展商和观众的安全，推动会展活动重启。这些防疫措施由励展集团奥地利分公司STANDout编制，该公司是会展设计搭建领域的知名企业。
基于这些措施和励展近日出台的《新常态下励展博览会框架》的相关规定，励展博览集团的每个项目团队都可以结合展会所在国家的具体情况，制定符合当地法规的展会防疫措施，全力确保员工和展会客户的健康。
Reed Exhibitions’ STANDout launches COVID safeguard range
Reed Exhibitions has developed a comprehensive range of COVID-19 safeguards and precautionary measures to help organisers and venues ensure the safety of their customers as trade exhibitions and events reopen for business. The COVID safeguard range has been developed by STANDout， a subsidiary of Reed Exhibitions in Austria， where it leads the market in the design， manufacture and installation of exhibitions stands and related products and materials. The range is being made available to all Reed Exhibitions event teams who are deploying COVID-19 safeguards in line with the company’s recently published framework on ‘Reed Exhibitions Events in the New Normal’， a robust programme of measures to support the health and safety of all attendees and employees. The COVID Safeguard range is also available to third party organisers.
科隆展览获得2020年UFI运营和服务奖项
9月22日，国际展览业协会（UFI） 公布德国科隆展览为2020年UFI运营和服务奖的获得者。该奖项旨在奖励在展览行业中通过提升客户参会体验的最佳案例。科隆展览获此殊荣的大规模电子信息显示屏项目，不仅有强大的视觉表现力，还能与智能通信系统相结合。其灵活的信息系统将路向指示、资讯发布和广告宣传功能融为一体。此项目也是建立在长期战略伙伴关系上共同研发的成果。评审團表示，这个实例为会展行业展示了新的标准，并提升了人们参加贸易展览的体验。
Koelnmesse wins the UFI Operations and Services Award 2020
On 22th September， UFI， the Global Association of the Exhibition Industry， has named Koelnmesse as the winner of the UFI Operations and Services Award 2020.
The UFI Operations and Services Award rewards the best exhibition industry cooperation that enhances customer experience. With its large-scale digital signage project， Koelnmesse focused not only on a strong visual presence but combined it with an intelligent digital communication system. The flexible information system combines Wayfinding， Infotainment and Advertising. The project was a joint development together with long-term strategic partnerships.
UFI调研展会停办对展商的消极影响
9月初，UFI和Explori公司联合发起的一项行业调查显示，三分之二的参展企业表示展会停办对自身业务有重大影响，削弱了他们树立品牌知名度的能力；其中，高达二分之一的企业表示“严重削弱”了这方面的能力。90%的企业表示，在满足商务需求方面，线上活动等替代方案不如实体活动有效。
UFI首席执行官贺庭凯表示，“随着越来越多市场会展活动开始安全复苏，行业发展态势越来越喜人，这份调研报告也证实了面对面活动在推动经济复苏方面的重要作用。”
Missing exhibitions have negative impact on exhibiting companies
Two thirds of those who exhibit at business events report that their cancellation has had a notable detrimental impact on their business， reducing their ability to build brand awareness with their target markets. Half of businesses expressed this impact as being“very large”. This is one of the interim findings of a recent study conducted by live events research specialists， Explori in partnership with UFI， the global association of the exhibition industry and supported by SISO. 50% of companies told researchers that the absence of live events was negatively affecting their ability to generate new business.