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有什么样的材料就可能有什么样的理论,反之,有什么样的理论就会发现什么样的材料。汉语修辞学一向以词句的分析为基本内容;而依据新言语行为分析,所谓修辞,就是提高言语行为有效性的活动,任何理性的言语行为无不同时关注行为的有效性,则一切理性的言语行为在本质上都是修辞行为。依据这一定义,修辞学的研究必须从只关注词句到同时关注“事件”。这样,修辞事件、修辞案例便不能不引起特别的关注,修辞案例库的建设也就不能不成为题中应有之义。而在跨文化交际研究、国家形象修辞学研究、机构形象修辞学研究中,案例库修辞学——依据对于大量显示或模拟的修辞案例的分析而展开的修辞理论研究更应该成为优先的进路。
What kind of material may have what kind of theory, on the contrary, what kind of theory will find what kind of material. Chinese rhetoric has always been based on the analysis of words and phrases as the basic content; based on the analysis of new speech acts, the so-called rhetoric is to improve the effectiveness of speech acts, any rational speech acts are not simultaneously concerned about the validity of the act, all rational speech acts In essence, rhetorical behavior. According to this definition, the study of rhetoric must focus on words and sentences and pay attention to “events ” at the same time. In this way, rhetorical events, rhetorical cases can not but cause special attention, the construction of rhetorical case library can not but become the proper meaning of the title. In the study of intercultural communication, national image rhetoric and agency image rhetoric, the rhetoric of case base should be given priority by rhetorical theory based on the analysis of a large number of displayed or simulated rhetorical cases .