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随着经济全球化的普及,文化与经济在不断发展中相互交融,企业文化在企业战略管理中的地位日益凸显,企业文化不仅仅是企业精神的传承,更是核心竞争力不可或缺的元素。企业文化建设更是企业战略管理的重要内容,不断指引着战略规划的方向,研究企业文化建设便是在探究企业战略的未来走向。企业战略管理和企业文化建设二者是辩证统一的,需要以发展的眼光看待二者的关系。
With the popularization of economic globalization and the continuous integration of culture and economy, the corporate culture has become increasingly prominent in the strategic management of enterprises. Corporate culture is not only the inheritance of entrepreneurial spirit, but also the indispensable element of core competitiveness . Corporate culture construction is an important part of the strategic management of enterprises, constantly guiding the direction of strategic planning, research on corporate culture is to explore the future direction of corporate strategy. The strategic management of enterprises and the building of enterprise culture are both dialectical and unified, and the relationship between the two needs to be seen from a development perspective.