从2003年8月27日上海的I时代报进入了地铁,至此已经有8年的时间了。作为中国内地第一张地铁报的经营者,我们对地铁报的内在本质和发展规律有着许多的感悟。首先,在我看来,免费报纸有三大要素。第一发行、第二内容、第三广告。免费报纸的发行比传统报纸的发行更难,这其中是非常讲究的。比如,发行点选择哪 From August 27, 2003 Shanghai Times I entered the subway, so far it has been eight years time. As the operator of the first subway newspaper in mainland China, we have many insights into the intrinsic nature and development rules of the Metro Newspaper. First, in my opinion, there are three elements of a free newspaper. The first issue, the second content, the third ad. The distribution of free newspapers is more difficult than the distribution of traditional newspapers, which is very special. For example, where to choose distribution point