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我国体育报刊分众化的内在动因我国的体育报刊在不断的发展过程中,有三次较大的分众化飞跃,体育报刊最早从一般大众报刊中脱离,出现综合类的体育大报,这可以看作其第一次分众化发展;体育报刊的第二次分众化发展是在综合体育信息中再度细分,尽管一些体育报纸是报道综合性体育信息,但其在内容定位上又根据体育的项目种类有所侧重,如《体坛周报》将大部分版面都用于报道足球和篮球信息,只留
The inherent motivation of the sports press in our country is divided into three major leaps in the continuous development of sports newspapers and periodicals in China. Sports newspapers and magazines are separated from the general public as early as the newspaper, which can be seen as a comprehensive sports newspaper The first sub-popular development of sports newspapers and periodicals; the second sub-popular development of sports newspapers and magazines is subdivided into comprehensive sports information. Although some sports newspapers cover comprehensive sports information, they are also classified according to sports items Be focused, such as “Sports Weekly” most of the pages are used to cover football and basketball information, leaving only