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在明确中国现代化建设水平的历史方位的前提下,批判地吸收本·阿格尔的生态学马克思主义理论,对实现消费模式的绿色转向具有重要意义。本·阿格尔的核心观点是生态危机取代经济危机成为新的历史语境,而异化消费是生态危机的根源。异化消费在当今中国的相似外观呈现为商品的符号价值凸显,广告干预消费过程的能力增强,劳动与休闲严重割裂等。打造绿色消费模式须以生产力发展、分配制度的完善为基础条件;以技术进步、教育宣传等为支持领域;以劳动与闲暇一元化为发展前景;以人的全面发展为根本目标。将绿色消费、生态文明的理念融入“生产—消费”的全过程。
Under the precondition of clarifying the historic position of China’s modernization, it is of great significance to absorb Ben Agger’s ecological Marxist theory in order to realize the green shift of consumption patterns. Ben Agger’s core point is that ecological crisis has replaced economic crisis as a new historical context, and alienation consumption is the root cause of ecological crisis. The similar appearance of alienated consumption in China today shows the symbolic value of commodities, the ability of advertising to intervene in the consumption process is enhanced, and labor and leisure are severely fragmented. Building a green consumption model must be based on the development of productive forces and the improvement of the distribution system; support areas such as technological progress and education and publicity; take the integration of labor and leisure as the development prospect; and take the all-round development of people as the fundamental goal. The concept of green consumption, ecological civilization into “production - consumption ” of the whole process.