创业类课程正成为高等学校的重要必修课程,但有别于其他业已存在多年的管理类课程,创业类课程进入高等学校课堂的时间短,课程体系尚不成系统。虽然各高校设置的课程门类各有不同,但在创业教育中培养学生的创业思维已经成为大家的共识。作为创业实践中重要的理念,客户导向思维是决定创业是否成功的关键。本文以此为出发点,围绕“客户导向思维在创业实践中的作用及实施”设计教学内容,以期为当今的高校创业教育提供一定借鉴与启示。 Entrepreneurship courses are becoming an important compulsory course in colleges and universities, but unlike other management courses that have been in existence for many years, the introductory courses have been shortened into the higher education classrooms and the curriculum system is still far from systematic. Although the courses offered by colleges and universities are different, the cultivation of students’ entrepreneurship in entrepreneurship education has become the consensus of all. As an important concept in entrepreneurial practice, customer-oriented thinking is the key to determining the success of entrepreneurship. Based on this, this paper focuses on the design of teaching content around the role and implementation of “customer-oriented thinking in entrepreneurial practice” in order to provide some reference and enlightenment for today’s college entrepreneurship education.