论文部分内容阅读
借鉴文化符号研究的相关成果,立足于绿色奥运文化传承与有效传播,对绿色奥运文化应有的符号体系构成、意义与价值进行了有益的理论尝试,并在对绿色奥运“符号化”认识的基础上,从政府管理决策,社会组织参与模式,公众参与形式三个方面探讨绿色奥运文化的发展趋势。
Based on the relevant achievements of cultural symbolic research, based on the inheritance and effective dissemination of green Olympic culture, this paper tries to make a useful theoretical attempt on the constitution, meaning and value of the green symbolic system of Olympic Games. In addition, On the basis of understanding, this paper discusses the development trend of green Olympic culture from three aspects: government management decision-making, social organization participation mode and public participation form.