“边沿性广告”并非是一个严谨的法律概念，其含义主要是指违的公平竞争原则，以商业目的在广告中使用，虽然内容不虚假，但足以使人误解的广告及广告行为。这种广告手法经常被商家使用，引起了不少诉讼，但由于缺乏相关的法律规定，使律师和法官备受困扰。此文是一位知识产权 “Marginal advertisement” is not a strict legal concept. Its meaning mainly refers to the principle of unfair competition, which is used for commercial purposes in advertisements. Although the content is not false, it is enough to make people misunderstood advertisements and advertisements. Such advertising practices are often used by businesses, causing a lot of litigation, but due to the lack of relevant legal provisions, lawyers and judges plagued. This article is an intellectual property