微博以其信息的丰富性、即时性的优点逐渐成为受众获取新闻资讯、交流沟通的新渠道,掀起了使用微博的热潮,随之而来的是微博内容的泛娱乐化与碎片化、受众道德意识的削弱和虚假信息的泛滥,因此加强微博用户的道德修养、加大“把关人”力度,从而帮助受众正确、客观地看待微博,共同推进微博的健康发展。 With the richness and immediacy of its information, Microblog has become a new channel for audience to gain access to news information and exchange of communications, setting off a boom in the use of Weibo and the consequent pan-entertainment and fragmentation of Weibo content , Weakened audience awareness of morality and the proliferation of false information. Therefore, it is necessary to strengthen the ethical standards of microblogging users and increase the intensity of “checking people” so as to help audiences view the microblogs correctly and objectively and jointly promote the healthy development of Weibo.