企业受资本和生产的约束,只能重点投资一些技术,在抉择时,颠覆性技术通常被原本位于领先地位的企业放弃。本文对颠覆性技术的内涵和特征作了简要介绍,并分析企业放弃颠覆性技术的原因:一是过度依赖主流市场,对潜在市场预测不足;二是财务部门和研发部门的矛盾,并指出问题的关键在于领先企业的消费者和颠覆性技术的消费者不是同一批人。因此,技术变革是永恒不变的主题,潜在消费者不容忽视。 Enterprises are constrained by capital and production and can only focus on investing in some technologies. In their choices, disruptive technologies are often abandoned by those who are already leading the way. This article briefly introduces the connotation and characteristics of disruptive technologies and analyzes the reasons why enterprises abandon disruptive technologies: one is over-reliance on the mainstream market and the lack of potential market forecast; the other is the contradiction between the finance department and the R & D department, pointing out the problems The key is that the leading business consumers and disruptive technology consumers are not the same people. Therefore, technological change is the eternal theme, potential consumers can not be ignored.