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目前,高端家电产品的整体份额呈现逐年扩张的趋势,高端产品的特性也越来越明朗,适合于中国市场需求的高端特质产品已经进入到高速发展阶段,高端家电未来市场潜力巨大。时光如水,岁月如梭。刚刚结束的2013年第一季度市场呈现出什么样的发展趋势?家电产品在向着什么方向发展?高端家电产品能否成为市场的主流?我国高端家电的发展现状和未来趋势如何?在回答上述问题前,先来看看什么是国际上所说的高端家电。顾名思义,高端家电应该是相对于大众化家电而言,无论从产品自身、品牌推广、渠道布局和定价
At present, the overall share of high-end home appliances presents an increasing trend year by year, and the features of high-end products are becoming clearer and clearer. The high-end specialty products suitable for the Chinese market have entered a phase of rapid development. There is a huge market potential for high-end home appliances in the future. Time is like water, time flies. The first quarter of 2013 just ended the market showing what kind of development trend? What direction of development of home appliances? High-end home appliances can become the mainstream of the market? China’s high-end home appliances development status and future trends? In answer to the above questions Before, let’s look at what is internationally referred to as high-end appliances. As the name implies, high-end appliances should be relative to the popularity of home appliances, both from the product itself, branding, channel layout and pricing