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新年元旦,历来是各家计算机生产厂商进入年底销售旺季的开端,为把握住这段黄金时期的消费市场,大家各显身手,纷纷举办各种形式的促销活动。要了解促销活动的成败与否,到现场亲身参与是最有效的办法。三天假期中,在分布于本市三个区的五家计算机市场,看到计算机硬件与外设的销售,只有热闹而无旺销景象,但几乎所有销售软件的柜面上都波澜不兴,似乎与节日“带来的人流、促销形式的热闹都毫无关系,既没有顾客围着营业员转的兴旺,也没有门前冷落车马稀的萧瑟,与平日里一样,保持着正常的客流量。 没有旺季淡季之分,不受促销活动的影响,是软件市场与硬件市场的一个重要区别。在这个貌似冷清却细水长流的市场背后是怎样的景象呢?
New Year’s Day, has always been the beginning of the end of each computer manufacturer sales season, in order to grasp the golden period of the consumer market, we all show their skills, have held various forms of promotional activities. To understand the success of promotional activities or not, to personally participate in the scene is the most effective way. During the three-day holiday, in the five computer markets located in the three districts of this Municipality, the sales of computer hardware and peripherals were only bustling but not flourishing. However, almost all sales of software products were turbulent, It seems that the festivals "brought about the flow of people, promotional forms have nothing to do with the excitement, neither the customer around the thriving business sales, there is no cold front in front of bleak, and, as usual, to maintain normal traffic There is no off-season off-season points, not the impact of promotional activities, the software market and the hardware market is an important distinction in this seemingly lonely but sluggish market behind what is the scene?