知产故事被“搭便车”的驰名商标企业品牌信誉的积累是企业多年间不断优化投资、诚信经营和广告宣传的结果,这种信誉沉淀和负载于企业的注册商标、企业名称、知名商品特有的名称、包装、装潢和其他商业标志之中。一些恶意的侵权行为人希望不劳而获,“绞尽脑汁”地寻求一切搭乘便车的可能。这种行为不仅屡次给权利人造成直接经济利益损失,而且对权利人的日常生产 Well-known story is “free-riding ” well-known trademarks The accumulation of corporate brand reputation is the result of many years of continuous optimization of investment, business integrity and advertising, such a prestige deposition and load in the company’s registered trademarks, business names, well-known Product-specific names, packaging, decorating and other commercial symbols. Some malicious tort people want to get something done, “rack their brains ” to seek all the possibility of taking a ride. This kind of behavior not only causes the loss of direct economic benefits to the obligees repeatedly but also affects the daily production of the obligees