论文部分内容阅读
药品广告中必须标明药品的通用名称、忠告语、药品广告批准文号、药品生产批准文号;以非处方药商品名称为各种活动冠名的,可以只发布药品商品名称。药品广告必须标明药品生产企业或者药品经营企业名称,不得单独出现“咨询热线”、“咨询电话”等内容。非处方药广告必须同时标明非处方药专用标识(OTC)。药品广告中不得以产品注册商标代替药品名称进行宣传,但经批准作为药品商品名称使用的文字型注册商标除
Pharmaceutical drugs must be marked with the common name of drugs, advice, drug approval number of drugs, drug production approval number; with non-prescription drug product names for various activities naming, you can only release drug product names. Drug advertisements must indicate the name of the drug manufacturer or drug business enterprise and shall not appear separately such as “Hotline”, “Tel” and so on. Over-the-counter ads must also identify OTCs. Drug advertisements shall not be advertised in the name of the product’s registered trademark instead of the name of the drug, except that the type-registered trademark approved for use as the name of the drug product