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赛事经济这块蛋糕并非毫无风险,如何分得一杯羹是大学问。部分企业的铩羽而归表明:赛事经济有风险,赞助投入需谨慎。2008年,北京奥运会结束之后,小郭失去了工作。原本他所在的公司业绩不错,还拿到了一大笔风投,奥运会时,他们决定斥资打造赛场内的显示屏,承包了赛场内所有显示屏的安装权和播放权。他们投入了从风投那里拿到的所有资金,购买、安装、测试赛场内的所有显示屏,当前期的工作都已完成,满心欢喜坐等收钱的时候,公司高层傻了眼。为确保运动员和观众能全身心投入比赛,奥运会赛场上有
The event economy cake is not without risk. How to get a piece of cake is a question from a university. Some of the companies have turned to show that: the competition economy is risky and sponsorship investment needs to be cautious. In 2008, after the Beijing Olympics ended, Xiao Guo lost his job. The company where he originally performed performed well and received a large amount of venture capital. During the Olympics, they decided to spend money to build the display in the stadium, contracting the installation rights and playing rights of all the displays in the stadium. They invested all the money they got from the venture capitalists, bought, installed, and tested all the displays in the stadium. The current period of work had been completed, and when the company was full of joy, waiting for the money, the company executives were blindsided. In order to ensure that athletes and spectators can fully participate in the competition, there are