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本文从纵向分析公关与广告相互的联系及对社会组织的作用,两者无孰重孰轻的关系,应为互相配合以期发挥更好的效果。文章从两者的联系入手,认为大众媒介广告是公关宣传使用的工具之一、大众媒介广告主要作用于企业的外显形象。随后从传播色彩、功能、效果等方面提出了建立有效的公众形象应注意的问题。
This article analyzes the relationship between public relation and advertisement and the function of social organization from the vertical direction. The relationship between the two should not be changed or should be ignored. So we should cooperate with each other in order to exert better effect. Starting from the connection between the two, the article holds that mass media advertising is one of the tools used in public relations publicity, and mass media advertising mainly plays an explicit role in the enterprise. Then from the color, function, effect and other aspects of the establishment of an effective public image should pay attention to the problem.