论文部分内容阅读
世界第一高尔夫品牌的自信#1“要让用户每年都对我们抱有期待,对我们的产品感到惊喜!”泰勒梅-阿迪达斯高尔夫(TaylorMade-adidas Golf)首席执行官兼总裁马克·金(Mark King)说。刚刚过去的2012年,泰勒梅-阿迪达斯高尔夫成功地延续着他们全球最大高尔夫公司的地位,年销售额保守估计超过20亿美元,而2013年的新产品的确让全球的高尔夫爱好者充满惊喜和期待。说起泰勒梅,人们的第一印象无疑是金属木杆,对于中国球友来说,近十年来的R系列更是深入人心。R5、R7再到经典的R9,当然2011年的R11,更是对世界高尔夫球具历史的一个颠覆性
Confidence in the world’s No. 1 golf brand # 1 “Let users expect us each year and surprise our products!” Mark Gold, CEO and President of TaylorMade-adidas Golf (Mark King) said. Just over 2012, TaylorMade - Adidas Golf successfully continued their status as the world’s largest golf company with a conservative estimate of annual sales of more than 2 billion US dollars, while the 2013 new product is indeed a global golf enthusiasts full of surprises and expectations . Talking about TaylorMade, people’s first impression is undoubtedly the metal wood, for the Chinese golfers, the R series over the past decade is more popular. R5, R7 and then to the classic R9, of course, 2011 R11, is a disastrous history of the world golf equipment