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1895年12月28日,法国卢米埃兄弟在巴黎的一间餐厅里向35位观众放映了《火车到站》等短片,当时那张题为《卢米埃电影》的海报可能是世界上第一张电影海报。而早期的好莱坞电影海报是纯粹为了电影的上片做宣传广告用途,就如卖场中的大多数促销海报招贴,是用手工绘制的。其真迹已较少见,比较著名的有好莱坞早期影片《飘》、《蒂凡尼的早餐》、《卡萨布兰卡》等,画面精美细致,至今仍有很高的艺术价值。随着好莱坞电影的普及,电影海报作为电影衍生品也越来越受重视,因其画面美感,表现手法独特,文化内涵丰富,成为了一种独特的艺术存在,具有欣赏和收藏价值。现在,那些当年的手绘海报原版成为了海报收藏家追捧的对象。而欣赏同一部电影的各国海报版本也是一件有趣的事。因为在这方寸纸间,相同的内容会呈现出完全不同的地域文化特性,主旨相同却百态千姿。
On December 28, 1895, the brothers Lumière of France presented a video of “Train to Station” to 35 people in a restaurant in Paris, when the poster entitled “Lumière” was probably the world’s The first movie poster. The early Hollywood movie posters were made solely for the purpose of promoting commercials on film, as most of the promotional poster posters in the store were drawn by hand. The authenticity has been less common, the more famous Hollywood film “Gone with the Wind”, “Tiffany’s Breakfast”, “Casablanca” and so on, the picture beautifully detailed, still has a high artistic value. With the popularization of Hollywood movies, movie posters are also paid more and more attention as movie derivatives. Because of their aesthetic appearance, unique expression technique and rich cultural connotation, movie posters have become a unique artistic existence with appreciation and collection value. Now, those original hand-painted posters became sought after poster collectors. It is also an interesting thing to enjoy the poster versions of the countries of the same movie. Because in this inch of paper, the same content will show a completely different geographical and cultural characteristics, the same theme is perfect.